I'm shy. I don't like asking people for things. Even when I work my absolute hardest, sometimes I still fail at the publicity game. My awkwardness and reticence tend to trip me up. I'd rather put all my work into making a killer product than trying to convince people that it is a killer product. Surely the quality should speak for itself? (Yes, I know how naive that statement is).
It's unfortunate that I'm the director of a professional dance company that depends on ticket sales for a portion of our income. It's also unfortunate that one of my jobs is as a commission-based sales associate. Oh, and the fact that as a dance teacher I have to actively promote my classes in order to convince people to sign up. Plus, there's that little matter of trying to sell a novel.
The hard truth is, if you want to work in a creative field, self-promotion becomes a necessity.
The good news is with time and practice you can get better at it. I'm still not a pro. I'm not magnetic, confident, and convincing. But, there are signs, little things, that indicate I might be getting better. (Wishful thinking?)
What about you? Do these things come naturally to you, or do you have to work at them? Do you have any promotional success stories to share? Or, perhaps, tips?
20. Across the Universe - Beth Revis